In this video, viewers will learn how to apply principles of behavioral economics to encourage healthier dining choices without limiting options. The content covers techniques such as strategic menu design, item placement, and visual cues to subtly influence customer decisions in favor of nutritious and profitable selections. The session explains how small adjustments to dining environments and communication strategies can have a significant impact on customer behavior. The video demonstrates how operators can increase both guest satisfaction and operational success through these “nudges.” Practical advice is provided for immediate application in non-commercial foodservice settings.

Key areas covered

• Applying behavioral economics to foodservice operations.
• Menu design and item placement strategies to nudge healthier choices.
• Visual and environmental cues to influence customer behavior.
• Examples of successful nudging techniques in dining environments.