Enhance Foodservice Marketing Campaigns on Campus
Foodservice Forward
Enhance Foodservice Marketing Campaigns on Campus - Working with remote Dietitians
Traci Miller, a registered dietitian and consultant specializing in nutrition and wellness, shares her extensive experience supporting K–12 school dining teams. She discusses the challenges of working remotely with foodservice staff and highlights the importance of making technology simple, fostering open communication, and offering resources that are easy to use. By creating one-stop shops for marketing materials, holding open office hours, and using short training videos, she ensures school teams feel confident and supported while promoting nutrition programs.
Traci emphasizes creative marketing campaigns that engage students through influencers, digital signage, and social media. She stresses the value of meeting students where they are—on their phones and in their communities—while balancing the expectations of parents, administrators, and school boards. She also explains how leveraging digital tools like Nutrislice, Microsoft Teams, and menu software allows dietitians to align dining programs with nutrition and wellness goals, promote student engagement, and streamline compliance with regulations. Her closing advice highlights the need for schools to embrace hybrid and remote dietitian roles, provide clear career paths, and give dietitians time to focus on both data work and student-facing wellness initiatives.